GLOBAL - Sanofi-Aventis has retained Publicis Groupe's Optimedia for its global media account following a review.
The worldwide worth of the French pharmaceutical giant’s media spend is put at US$450 million, based on Nielsen estimates.
A review was reportedly held at the company’s headquarters in Paris, other agencies involved were not disclosed.
Sanofi-Aventis brands include Plavix, Lantus, Maalox, Frontline and Heartgard.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.
The initiative harnesses weather API and CTV to boost awareness of Bosch's new machines, with impressive results in Mumbai.
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.
Deborah Whitfield, head of production and executive producer, Factory Studios, shares her experience.
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)