Pan will work for the popular social networking site’s commercial team, based in Silicon Valley, California, which has announced it is on track to pull in revenue of US$150 million this year.
Thirty-year-old Pan, the self-styled “human capitalist”, left PepsiCo after a two-year stint earlier this year (Media, 21 March) to set up a youth marketing content business. Before joining Pepsi in October 2005 as marketing director, interactive and new initiatives, Harvard-educated Pan worked at McKinsey & Company as a senior associate based in the US.
Thirty-year-old Pan, the self-styled “human capitalist”, left PepsiCo after a two-year stint earlier this year (Media, 21 March) to set up a youth marketing content business. Before joining Pepsi in October 2005 as marketing director, interactive and new initiatives, Harvard-educated Pan worked at McKinsey & Company as a senior associate based in the US.
He joins a team that has attracted its critics as an advertising medium.
However, Facebook click-through rates are on average, research in the US has found, 0.04 per cent - or 400 clicks per million users. By comparison, News Corp-owned rival MySpace recorded click throughs of 0.1 per cent - more than double that of Facebook.
Even so, if the company meets its advertising revenue targets technology analysts believe Facebook could be valued as high as US$11 billion as an initial share sale.
Time spent on the site, rather than the number of click-throughs is being regarded as Facebook’s trump card for marketers.
