Optus | Whale Song | Australia

This time the company is venturing into the ocean to look for a bigger adventure.

Determined to demonstrate its dedication to communications, the commercial sees an orchestra shipped out to sea to ‘sing’ with the Humpback whales. The microsite also allows users to interact with a virtual humpback whale.




Credits:
Project Whale Song
Client Optus
Creative agency M&C Saatchi, Sydney
Executive creative director Ben Walsh
Creative group head Paul Carpenter
Copywriters Ben Walsh, Andy Fleming
Agency producers Jenny Lee-Archer, Rod James, Loren August
Production company Filmgraphics Productions
Director David Denneen
Editor Sue Schweikert
Music & sound design Bruce Heald, Noise
Exposure Television