Opinion: Don't wait for inspiration, learn to be creative

William Hung famously did his best when he 'Banged' on American Idol. At the opposite end of the spectrum, Bill Bernbach did his best at DDB and revolutionised advertising creativity in the 1960s. And, somewhere between those two extremes, we'll find the army of client marketing executives, agency account planners, creative copywriters and art directors slogging away across Asia today.