The title, which will be distributed to qualified individuals in the insurance and investment industry, has been developed by Motiv8 Publishing, which won the Standard Life below-the-line business in February.
Publisher Bjorn Fjelddahl said the title intended to promote transparency, professionalism and choice among participants. "Research uncovered the growing importance of independent brokers and financial planners in Hong Kong, However, this group lacked a vehicle in which it can express its views. In Magazine aims to correct this and to provide a forum for the industry sector."
A total of 3,000 copies of the 32-page first issue was produced and distributed to independent brokers, as well as other insurance companies such as Manulife and Prudential.
Watch brands and telecom suppliers, as well as Standard Life ran ads in the first issue, which delved into the current image of Hong Kong's independent brokers and analysts. It also featured an interview with the insurance functional constituent councillor, Bernard Chan, and reviewed various education fund products available to Hong Kong parents.
David Hughes, Standard Life's chief operating officer, said the company saw independent consultants, brokers and planners as the future of the distribution side of the insurance sector.
