The move follows Tequila's acquisition 12 months ago of FMCG marketing group Yellow Submarine.
As part of the re-organisation, Tequila has created three new national roles, with overall leadership to be guided by Christine Gardner, who joined the agency late last year.
Chris James has been promoted to national creative director of Tequila\Digital, Martin Walters becomes managing director of Tequila\Promotions and Stuart Clark has been made national creative director of Tequila\Direct.
All three will report to Des Speakman, the chief executive officer of the Whybin TBWA and Tequila networks in Australia.
In turn, the individual business names of Tequila\Sydney and Tequila\Melbourne cease to exist. All work and accounting is now conducted under the Tequila\Australia banner.
Gardner said the switch was about recognising and better utilising Tequila's different skills bases.
"It means simply that Whybin TBWA Tequila has great skill sets in both locations (Sydney and Melbourne) and what we're about now is leveraging the whole rather than the parts," she said.
"We're creating a consolidated national Australian offering, rather than two siloed state offerings. It enhances the services in that it gives us more breadth and depth of resources holistically."
Gardner envisaged Tequila would also beef up its staff levels in the direct marketing area to assist with the flow of work.
Tequila is the global marketing services network of TBWA\Worldwide. Its main focus is direct, interactive and promotional marketing.
