According to sources in the Chinese capital, sponsors are asking BOCOG to take steps to increase footfall at the Olympic Green, where the Games partners have their stands. “A relatively buzz-free” zone is how the Green has been described, due to stringent security checks.
The success stories of the first week have been Speedo, whose LZR Racer suit has been worn by nearly every swimming gold medallist, and Li Ning, which sponsors the triumphant China gymnastics team. Neither is an official sponsor. These successes are reflected in our brand performance table, produced in conjunction with brandRapport.
Elsewhere, McDonald’s has launched an Olympics-themed campaign in Hong Kong. And there’s no shortage of impressive statistics about the online Olympics. Sina has reported 1.85 million viewers on its mobile service for live coverage of the basketball game between China and Spain.
In Media’s Olympics blog, Live from Beijing, Dominic Fitzsimmons runs into a group of Canadians looking for tips for the Vancouver Winter Olympics. And our poll to find the best and worst Olympics ads is gaining momentum, with more than one thousand votes cast so far. Presumably plenty of those have come from McCann Erickson, as the agency’s campaign for UPS has gained twice as many votes as any other campaign.
