The brand rushed out a print ad through Wieden & Kennedy showing Liu and the tagline ‘Love sport even when it breaks your heart’.
That quick turnaround helped Nike to the top of our brand performance table. A slew of track and field medals, plus a ‘buzz’ score for the Liu Xiang turnaround, pushed Nike into top spot for the first time during the Games.
That quick turnaround helped Nike to the top of our brand performance table. A slew of track and field medals, plus a ‘buzz’ score for the Liu Xiang turnaround, pushed Nike into top spot for the first time during the Games.
Elsewhere, data from Carat shows that China Mobile has been the biggest advertiser during the Olympic period. And a survey from CSM suggests that Coca-Cola will see the biggest payback on its Olympics investment.
Finally, Media’s Olympics blog features a piece from Partha Kabi of ZenithOptimedia on how the Games are going down in Indonesia. And voting is still open for the ads in our Olympic gallery.
