Statistics published exclusively on Media’s website show that only 11 of the 20 highest-rating brands in terms of gross rating points were sponsors during the first four days of coverage. China Mobile had the heaviest presence, followed by KFC, whose rating was double that official sponsor McDonald’s.
Elsewhere, Li Ning has continued to demonstrate a knack for picking winners after the gymnastics team it sponsors hit the headlines for the second consecutive day.
And the Chinese authorities employed a heavy-handed approach to the lip-synching incident in the opening ceremony by imposing a media blackout on the issue.
On Media’s blog Live from Beijing, Lenovo’s chief marketing officer Deepak Advani defends the Olympic Green sponsors area. Speedo continues to lead our brands medal table. And don’t forget to vote for the ads you love and hate in our Olympic gallery - surprisingly, the ad with the most votes so far is relatively nondescript execution by McCann Erickson for UPS. Do you agree?
