OgilvyOne Hong Kong has been appointed by Interhealthtechnology, a
division of major pharmaceutical distributor Zuellig Pharma, for a
360-degree brand building campaign across six markets (Hong Kong,
Philippines, Malaysia, Singapore, Korea and Taiwan).
OgilvyOne Hong Kong MD Chris Riley said the agency would help the client
develop Asia's first major online pharmaceutical procurement
offering.
OgilvyOne's first task is to launch AsiaRx, an online pharmaceutical
marketplace, in four markets.
In preparation for the launch, OgilvyOne is carrying out market research
as the backbone of AsiaRx's brand positioning and customer value
proposition.
Ogilvy's planning team, OgilvyAsiaNet and MindShare are also involved.
