Nike appoints Ogilvy to AFF Cup 2010 creative brief

It is believed that JWT, Leo Burnett and local shop Kinetic were involved in the pitch with Ogilvy & Mather clinching the deal.

Nike called the pitch earlier this year to seek a creative agency to help the brand enhance its presence at the AFF Cup 2010, a symbol of football prowess in Southeast Asia since its first staging in 1996.

Nike appointed Publicis Malaysia to a similar brief back in 2008.

More recently, Nike teamed up with the Oscar-nominated director Alejandro González Iñárritu, previously responsible for Babel, Amores Perros and 21 Grams, to direct its widely successful 'Write the Future' ad for the 2010 FIFA World Cup. 

Despite not being an official sponsor, Nielsen found the apparel giant was more frequently linked to the tournament than any of its official sponsors or partners. The findings was the result of a study that analysed online blogs, message boards and social networking sites. Nike claimed a whopping 30.2 per cent share of the online World Cup buzz. Adidas follows in second position with 14.4 per cent and Coca-Cola and Sony with 11.8 and 11.7 per cent respectively.