To be rolled out regionally and globally, Brand Cubed links retail market measurement data, household panel information and customised research with shopping style, purchase behaviour and category performance, to create an overview of a brand’s equity and potential.
According to Alastair Gordon, The Nielsen Company MD, customised research, Asia-Pacific, Brand Cubed will allow clients to evaluate brand sales and positioning, identify opportunities, adjust their marketing programmes and monitor the results.
It will also provide insight into invigorating a stagnant category to stem declining sales and provide information on ways to engage shoppers at both the pre- and in-store buying cycle.
