Despite being outspent by a wide margin, the new Philippines president captured voters because of his apparent authenticity and social-media savvy.
Read the full article: How social media won the presidency in the Philippines
David Guerrero explains the Du30 phenomenon.
by David Guerrero | 07/11/2016
Despite being outspent by a wide margin, the new Philippines president captured voters because of his apparent authenticity and social-media savvy.
Read the full article: How social media won the presidency in the Philippines
Most read
Dentsu's incoming CEO vows to 'turn change into strength' in first address to staff
WPP hikes Cindy Rose’s potential package to $14.66 million a year to close pay gap on rivals
How Hyrox built a $130 million brand by turning fitness into a marketing engine
Publicis and TikTok crack the code on why only 27% trends survive beyond two weeks
Publicis CEO Arthur Sadoun: 'Competitors are living in a dream' about AI replacing people
Unilever appoints influencer agency for global food business
Publicis wins Microsoft media account without a pitch as part of expanded partnership
Related Articles