Choose Campaign site

  • ASIA
    • CHINA
    • INDONESIA
    • JAPAN
  • UK
  • RED
  • US
  • CANADA
  • INDIA
  • GERMANY
  • MIDDLE EAST
  • Register
  • Subscribe
  • Bulletin Sign Up
  • Team Licences

Choose Campaign site

  • ASIA
    • CHINA
    • INDONESIA
    • JAPAN
  • UK
  • RED
  • US
  • CANADA
  • INDIA
  • GERMANY
  • MIDDLE EAST
  • Home
  • In-Depth
  • News
  • The Work
  • Events
  • Awards
  • Top50 Brands
  • Agency Report Card
  • The Knowledge
  • Agency Portfolio

New president proves the power of social in the Philippines

David Guerrero explains the Du30 phenomenon.

by David Guerrero | 07/11/2016

  • Share article on Twitter
  • Share article on Facebook
  • Share article on LinkedIn

Despite being outspent by a wide margin, the new Philippines president captured voters because of his apparent authenticity and social-media savvy.

Read the full article: How social media won the presidency in the Philippines

 

| philippines

Most read

  1. Dentsu's incoming CEO vows to 'turn change into strength' in first address to staff

  2. WPP hikes Cindy Rose’s potential package to $14.66 million a year to close pay gap on rivals

  3. No TVC, no YouTube ads, millions sold: APAC CMO Eugene Lee on turning Chagee into a cultural phenomenon

  4. How Hyrox built a $130 million brand by turning fitness into a marketing engine

  5. DBS calls creative agency review across six markets

  6. Publicis and TikTok crack the code on why only 27% trends survive beyond two weeks

  7. Publicis CEO Arthur Sadoun: 'Competitors are living in a dream' about AI replacing people

  8. Unilever appoints influencer agency for global food business

  9. Publicis wins Microsoft media account without a pitch as part of expanded partnership

  10. Dyson does pet grooming now?

Related Articles

40 Under 40 2025: Min Roldan, DDB

By Staff Reporters

Women to Watch 2025: Bia Fernandez, DDB

By Staff Reporters

40 Under 40 2025: Angelica Lorenzo, BBDO Guerrero

By Staff Reporters

40 Under 40 2025: Jennifer Garcia, Publicis Media

By Staff Reporters

40 Under 40 2025: Lieza Punsalan, Dentsu Creative

By Staff Reporters

40 Under 40 2025: Joyce Marcel Nievera, Intersections Communications

By Staff Reporters

A sweet KitKat break-time signal for Manila businesses

By Staff Reporters

Women to Watch 2023: Rizza Garcia, Elesi Studios

By Staff Reporters

Women to Watch 2023: Kat Limchoc, Publicis Groupe

By Staff Reporters

40 Under 40 2022: Sharon Yu Ong, Waveplay Interactive

By Staff Reporters

JOIN, SHARE, LIKE, FOLLOW US ON:

  • Facebook
  • Twitter
  • Share to LinkedIn
  • Instagram
  • Youtube

Help and Information

  • About Us
  • Advertise
  • Contact Us
  • Subscribe

Awards

  • Agency of the Year
  • Campaign Indonesia Awards
  • Digital Media Awards
  • Event Marketing Awards
  • PR Awards Asia-Pacific
  • Women Leading Change Awards
  • Women To Watch Asia-Pacific
  • 30 under 30 Indonesia
  • 40 under 40
  • 50 over Fifty
© Haymarket Media Limited
  • Terms & Conditions
  • Cookie Notice
  • Privacy Notice
  • Manage Settings