David Blecken
Jul 4, 2017

New leadership in place at Mindshare Japan

The agency has appointed a local leader as the former MD returns to the US.

Stephen Berkov (right) at Campaign's Agency of the Year awards in 2016
Stephen Berkov (right) at Campaign's Agency of the Year awards in 2016

Stephen Berkov has returned to the US after just over a year as Mindshare’s managing director for Japan and Korea. Kenichi Saito has replaced him as the agency’s Japan head.

Saito did not respond to Campaign’s request for comment and clarification as to the circumstances of the leadership change. His experience also includes senior planning roles at UM.

Berkov joined the GroupM company in February 2016, relocating to Tokyo from Los Angeles. He had prior experience in Japan, having served as president of La Prairie Group from 2010 to 2013. Before that, he was head of marketing for Audi in the US.

Mindshare was recently awarded Gold in the Japan Media Agency of the Year category in Campaign’s 2016 Agency of the Year Awards.

Source:
Campaign Japan

Related Articles

Just Published

34 minutes ago

10 things agencies can do to end long hours

The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.

45 minutes ago

Five of the best ads from Campaign's Global ...

From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.

1 hour ago

DDB reveals global 'Unexpected Works' repositioning

The global network revealed the new positioning on a billboard in a sheep farm in New Zealand.

1 hour ago

Cannes Lions 2021: Microsoft wins Creative Marketer ...

Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time