Shawn Lim
Apr 8, 2024

Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

EXCLUSIVE: Having previously partnered with UM, Netflix placed its media account under review and has now appointed H+ as its regional AOR.

Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

Netflix has appointed Hakuhodo’s H+ as its media agency of record for Southeast Asia and Taiwan, Campaign can reveal. 

First reported by Campaign in January 2024, Campaigns understands UM worked with Netflix in Taiwan and Malaysia on some projects while GroupM’s Wavemaker handled the streaming giant's media responsibilities in specific capacities. 

Campaign understands Netflix will now consolidate its media AOR with H+ in this region and will no longer work with UM and Wavemaker. H+’s responsibilities for Netflix include full regional media planning and buying.

H+ defeated Wavemaker to win the pitch, while other agencies, including OMG, also participated, Campaign understands UM did not participate in the pitch.

This marks H+’s first significant win since two of Hakuhodo's largest agency networks announced they were teaming up in 2022. The partnership, which became operational in the last quarter of 2023, comprises Hakuhodo Inc, the holding company’s largest creative and brand agency, and D.A. Consortium (DAC), its digital media agency. 

H+ is led out of Thailand by DAC executive officer and head of its global business group, Michihiko Suganuma, together with Yusuke Miyabe, Hakuhodo’s global business transformation division and Asia DX division leader. 

H+ and Netflix declined to comment when reached by Campaign.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Dentsu prioritises media in new growth plan ...

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

11 hours ago

Creative Minds: Sally Anderson is always asking ...

Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.

11 hours ago

OMG taps Dentsu exec for Malaysia CEO position

EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.

11 hours ago

2025 salary benchmarks: Marketing, creative, comms

MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.