Benjamin Li
Jul 13, 2011

Nature’s Bounty picks Lowe Beijing for China brand expansion

BEIJING - Lowe Beijing has landed a two-year retainer contract with the US health-supplement brand Nature’s Bounty, owned by Beijing-based NBTY (China) Trading

Nature Boounty charges Lowe Beijing to boost branding in China
Nature Boounty charges Lowe Beijing to boost branding in China

Lowe was chosen as the brand and creative agency, after a screening with several 4A agencies.

Nature's Bounty is one of the biggest supplement brands in the US, but it only entered the China market a few years ago. It has largely focused on distributions through high-end pharmacies, supermarkets and department stores in tier-one cities.

The agency says the client is now rolling out an aggressive three-year plan to boost the branding by expanding throughout China.

Lowe Beijing has begun planning for the brand positioning with the client, acknowledging that this will be a significant challenge, given the health supplement market in China is very competitive. Other global players including Amway, Nu Life and Herbalife have already built strong market and advertising presences.

This is the first health supplement account that Lowe Beijing has won, but its GM Fanny Yum has extensive experience in working with food and pharmaceutical clients through earlier roles with other agencies.

Campaign China

Related Articles

Just Published

18 hours ago

Not just hype: Winning consumers with live commerce

With three in five people expecting to interact with brands online today, live commerce is an ideal platform for consumers to enjoy the content, socialise, and make purchases simultaneously.

18 hours ago

How dating apps master the art of marketing matchmaking

We explore how dating apps set themselves apart in a crowded space and manage to beat Cupid at his own game.

18 hours ago

Dentsu, Hakuhodo raided as part of Tokyo 2020 ...

The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events.