A unit of the OgilvyOne consultancy, OgilvyBusiness concentrates on business-to-business clients.
Reporting to Asia-Pacific COO Jerry Smith, Mouritzen, previously a regional business director, has been tasked with driving business development with existing B2B and global brand companies.
Reporting to Asia-Pacific COO Jerry Smith, Mouritzen, previously a regional business director, has been tasked with driving business development with existing B2B and global brand companies.
The appointment coincides with the introduction of a new practice at Ogilvy Business - Sales Acceleration. According to Smith, the goal is to narrow the gap between clients’ sales and marketing divisions.
In particular, Smith pointed out that a “one voice approach to consumers”, is absent in many cases because of the inability of sales and marketing teams to communicate with each other.
A consistent message, says Smith, is crucial to improving sales. “If we bring marketing and sales together and use one voice in prospecting, sales and after-sales, we can increase cross-selling, up-selling and stickiness,” he said.
Smith hopes to build Ogilvy’s clients’ relationships with small- to medium-sized customers and prospects,
noting that the market is largely untapped but has great potential, particularly in view of China’s entrepreneurial spirit.
The practice will focus on Singapore but also operate on a regional basis.
The challenge, says Smith, is to get the ball rolling. “Some organisations have preconceived ways of doing things,” he said.
“But most companies will listen to gains in sales. The challenge will be to have our consultants in a position to help our clients.”
He is confident that Mouritzen has the ability to achieve this.
“Thomas is a very good consultant,” he said. “Clients listen to him. With his balance of experience and listening skills, both clients and staff trust him.”
