The move follows a tie-up with Hong Kong-based computer monitor maker Moxell, a subsidiary of Proview International, and aims to position Motorola, which is the world's largest manufacturer of mobile phones, as one of the world's top three producers of LCD television sets and computer displays.
The partnership will see the brand launch flat-screen televisions and computer monitors in the mainland market in coming weeks.
The China launch will be followed by a global push next year.
The progress into screens and displays marks a major widening of Motorola's consumer product focus beyond mobile handsets and set-top boxes, said Proview executive director, Luffer Wong.
"The two companies will come together to produce and sell display products including monitors, TVs, DVDs, and other audio and video (products)," said Wong.
"Most of the markets are dominated by Japanese or South Korean brands.
Motorola got into this because of its brand commitment to 'intelligent' products for connected devices."
"They made the brand commitment but existing products don't offer this.
It's difficult for Motorola to do it alone, as it can't compete on the cost and the technology."
Moxell will handle the sales, marketing and distribution of the new products, which will be branded under the Motorola name. However, Motorola will spearhead all corporate branding campaigns.
"Motorola's existing distribution channel isn't good enough and so Proview will handle the distribution. In the US, we sell to 12 out of the 15 largest manufacturers, including Sears and Walmart. In Europe, we reach the key retailers such as Metro. We are now talking with Chinese retailers for the same," said Wong.
The company is relying on the Motorola brand to ensure products are well received by consumers in China, where Motorola has until recently been the market leader in the handset market.
It is believed that the company could check profits undermined by growing competition from local mobile phone makers in China.
However, some financial analysts are doubtful that Motorola's strength in phones will help it succeed in the fiercely contested Chinese market for screen display products.
