SINGAPORE: Merck, Sharp and Dohme has adopted an educational
approach in its campaign to encourage men to seek professional advice
and treatment for hair loss.
The pharmaceutical and healthcare products company said the aim of the
campaign in Singapore is to ensure that men don't waste vast sums of
money on unproven remedies.
Merck, Sharp and Dohme product manager, Quek Wee Ling, said: "The fact
is that doctors are highly knowledgeable about male pattern hair loss
and they are the most qualified professionals to prescribe the right
treatment based on the patient's condition." DraftWorldwide developed
the integrated campaign with the tagline: "It never crossed my mind to
see a doctor for hair loss."
The campaign is part of an ongoing educational drive by the company and
also includes a unique trial on 11 sets of identical male twins in
Singapore.
