Megan Gell
Nov 27, 2017

Mercedes-Benz S-Class launch in Hong Kong

Luxury launch event threatened by largest typhoons of the century.

Mercedes-Benz wanted to launch its new-look S-Class with an innovative event that fully showcased the reinvented vehicle. The launch also had to immerse guests in the brand's carefully crafted S-Class world with a unique experience from venue and souvenirs through to FB.

“Mercedes-Benz wanted a launch that would not only impress its guests, but also set the all-new S-Class apart,” says Benjamin Lau, senior events producer, Uniplan Hong Kongthe agency tasked with executing...

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