Tajer, who has served as executive chairman in Australia for the past three years, will continue in that role and be based in both Sydney and New York. Under his leadership, Mediabrands Australia is one of the global unit's strongest, winning three Agency of the Year awards in 2013 and a Media Grand Prix.
“With our clearly defined network growth objectives, including the 50 per cent automation target in North America by 2016 and our global markets thereafter, we need a strong executive to take the lead across all platforms," said Seiler. "Henry has shown a great ability to move the needle creatively, through technology, our pay-for-performance model and strong client relationships. Given this, I am certain that Henry is the right executive to lead this charge in order to maintain our position of innovation and speed to market."
The media group also appointed Russell Marsh, currently group strategy director at Rapp UK and head of mobile for Rapp globally, to the newly created post of chief data officer to be based in London. Marsh will report to Tajer, as will Angela Steele, CEO, Ansible, Chris Williams, president, Magna Global, and Nicole Craine, President, MAP.
As part of his responsibilities, Marsh will work closely with the company’s Magna, MAP and Agency Brands on furthering the group's investments in analytics, business intelligence, client campaign management and cross-market insight.