MEDIA-I: Whisky label links up with job search portal in Taiwan

<p>TAIPEI: Johnnie Walker has aligned its new "Keep walking" site with </p><p>Taiwan's hottest job search portal, banking on strategically-placed </p><p>hyperlinks to bring people to its site. </p><p><BR><BR> </p><p>In hyper-linking the brand's site to 104.com.tw, its agency Leo Burnett </p><p>Interactive played up the strength of the recruitment site with the core </p><p>values of the brand. </p><p><BR><BR> </p><p>Jesse Lin, business manager of Burnett Interactive, said: "What we are </p><p>doing is taking the spirit of the campaign and putting it online. Keep </p><p>walking is about self progression and that's also the essence of the job </p><p>search." </p><p><BR><BR> </p><p>Burnett was assigned the task of localising the campaign, developed by </p><p>partner agency BBH London, early this year. But, due to the employment </p><p>theme of the interactive campaign, the launch of the website was </p><p>scheduled for November. </p><p><BR><BR> </p><p>"The end of the year is a high season for job seekers," explained </p><p>Lin. </p><p><BR><BR> </p><p>For the hyperlinks, Burnett has created job-related diversions, offering </p><p>horoscope advice, personality tests, an online resume software and tips </p><p>on how to survive an interview. Another section, Workplace Issues, polls </p><p>viewers on problems such as sexual harrassment. </p><p><BR><BR> </p>