MEDIA-I: Ogilvy heads to web in building CRM credentials

<p>The Ogilvy Group has launched its new corporate website for </p><p>mainland China, www.ogilvy.com.cn. </p><p><BR><BR> </p><p>Designed by OgilvyInteractive, the site has both a Chinese and English </p><p>version and will be a resource for Ogilvy's clients and other industry </p><p>professionals, as the agency moves to position itself for customer </p><p>relationship management assignments. </p><p><BR><BR> </p><p>Ogilvy in China comprises four disciplines - advertising, public </p><p>relations interactive and OgilvyOne. The website provides background on </p><p>each, as well as case studies. The site describes Ogilvy's company </p><p>culture and contains information about its 360 Brand Stewardship </p><p>strategic platform. </p><p><BR><BR> </p><p>Ogilvy & Mather Greater China chairman, TB Song, said: "Though the </p><p>market is still in its infancy, it has great potential that no agency </p><p>can ignore. We hope to provide online training to more people through </p><p>disseminating Ogilvy spirit and culture." </p><p><BR><BR> </p>

by | 05/11/2001