Site: www.MTVAsia.com
The site design is consistent with its TV image, with an abundance of
content and activities, a good sign for a youth-oriented site. MTV's
channel and website do not seem well integrated. Doing so would extend
one medium's strengths to compensate for what the other lacks to deliver
the same well-rounded viewer experience.
It is good to have a contest on the homepage positioned
above-the-fold.
It gives people something to interact with - the unique strength of the
web as a medium. I would add descriptions to entice full participation;
just having the name alone is not strong enough to provoke maximum
participation.
The sheer abundance of content is a little confusing; possible solutions
include:
- Dividing sections with clearer visual cues.
- Reducing the amount of content featured simultaneously on the
homepage.
- Adding one-to-two-liner descriptions for items featured on the
homepage.
On-site copy writing is generally a neglected area, with most creative
attention focused on design. In mtvasia.com's case, although content
copy is strong (such as specific artist introductions), the headline
copy is relatively weak in comparison. Sound and motion are key to MTV's
whole identity. Content-wise, they have been well taken care of with
video and music clips. But in terms of site interface, there is still
room for stronger Flash development, expressing the same level of MTV
dynamism.
