TOKYO: Hitachi has rolled out a website -
http://global.hitachi.com/inspire/ - to coincide with the launch of the
consumer electronics company's global branding initiative.
The site provides information in three areas under the heading hyper
charge, featuring Japan's bullet train; crystal liquid, which covers its
commitment to the environment; and inspiration highway, offering
information on transport. The site covers Asia, Europe and the US and,
from mid-September, will feature television commercials which the
Japanese corporation will introduce in Asia.
It aims to position Hitachi as the "catalyst for our changing
society".
It also introduces the company's technological developments.
The global branding campaign, handled by McCann-Erickson, is Hitachi's
first and has been launched in selected countries. It targets top and
middle management professionals.
