MEDIA-I: DraftWorldwide clients to test eCRM software
<p>DraftWorldwide has extended its eCRM offering and strategy across </p><p>Asia through a partnership with Valueflash (Hong Kong). The agency plans </p><p>to test the service with clients in October. </p><p><BR><BR> </p><p>Vflash is a direct marketing tool that delivers content to computer </p><p>users. </p><p><BR><BR> </p><p>It allows advertisers to communicate directly with customers by sending </p><p>messages and content to the user's desktop, rather than as email </p><p>messages. </p><p><BR><BR> </p><p>The tool aims to improve response rates and ROI through marketing </p><p>directly to individual consumers. </p><p><BR><BR> </p><p>Vflash can be installed through a CD, email or via the internet, and the </p><p>messages can contain sound and video. </p><p><BR><BR> </p><p>Once installed, users will see an icon blink as an alert for a new </p><p>message. </p><p><BR><BR> </p>