DraftWorldwide has extended its eCRM offering and strategy across
Asia through a partnership with Valueflash (Hong Kong). The agency plans
to test the service with clients in October.
Vflash is a direct marketing tool that delivers content to computer
users.
It allows advertisers to communicate directly with customers by sending
messages and content to the user's desktop, rather than as email
messages.
The tool aims to improve response rates and ROI through marketing
directly to individual consumers.
Vflash can be installed through a CD, email or via the internet, and the
messages can contain sound and video.
Once installed, users will see an icon blink as an alert for a new
message.
