MEDIA-I: AdSociety forms e-book ad for retailer G2000

<p>AdSociety has helped create an e-book advertisement for Creative </p><p>Technology's E-Book Systems' FlipTimes, a monthly internet newsletter, </p><p>which is emailed to readers in a book format, with flipping pages, </p><p>streamed content and ads. </p><p><BR><BR> </p><p>The ad was created for Hong Kong-based retail group G2000 Apparel during </p><p>E-Book System's trial test campaign for FlipTimes. </p><p><BR><BR> </p><p>According to the company, FlipBook technology allows internet users to </p><p>see advertisements posted in a format which is visually presented in a </p><p>traditional book form, with 3D graphics illustrated for turning </p><p>pages. </p><p><BR><BR> </p><p>It also allows advertisers to use the same formats as traditional print </p><p>media - full, half and quarter page ads - in integrated advertising </p><p>campaigns. </p><p><BR><BR> </p><p>According to AdSociety, the full-page ads are "unobtrusive, as they can </p><p>be flipped away (just like those in a magazine)". </p><p><BR><BR> </p>

by | 07/20/2001