Media: GMM Grammy eyes 'bloke' arena
BANGKOK: The publishing arm of entertainment giant GMM Grammy is venturing into men's magazines after successfully breaking into women's titles with Madame Figaro and Her World last year. GMM Times will launch the Thai-language version of UK men's lifestyle title Maxim in mid-December, pitching it between FHM and Esquire, said editor-in-chief Dom Chotivanich. "We are aimed at 23 to 35 year-olds - not as old as Esquire's, but getting a bit older than FHM." Defined internationally as 'the bloke', the Maxim reader is likely to be a graduate, with a few years work experience and some extra cash to spare, he said. The 200-page publication will remain faithful to its UK counterpart in format, but international content is likely to be borrowed mostly from the US edition.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features