Dec 14, 2006

McCann holds onto Biogesic business

McCann Erickson Philippines has retained Unilab's US$2 million Biogesic account, and hired Lowe's Raul Castro in a new role as chief creative officer.

Castro will oversee creative output across all disciplines advertising, brand activation, PR, healthcare, branding, design and CRM. He was previously ECD at Lowe Manila, where he spent 18 years.  When Lintas became a Lowe agency, Raul played a pivotal role in making the kind of creativity Lowe stands for part of our DNA. I wish him all the best, said Lowe president Mariles Custilo.

Castro's appointment will add weight to a creative department that...

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