Staff Reporters
Jun 18, 2019

McCann Health Shanghai wins Pharma Grand Prix

2019 Cannes Lions winners for Pharma: McCann Health Shanghai's Grand Prix and gold are the only APAC awards in the category.

McCann Health Shanghai wins Pharma Grand Prix

McCann Shanghai won the Grand Prix as well as a Gold Lion in this category, awarded Monday night at Cannes Lions 2019.

The wins came for 'Breath of life', an awareness campaign for GSK about chronic obstructive pulmonary disease (COPD). The Grand Prix came under 'Creative Data: Data Visualisation' and the gold came under 'Use of Technology'.

The work used the Chinese art form of blow painting as a mechanism to encourage people to test their breath volume, which can indicate the presence COPD.

There were no other awards to APAC agencies in this category, which had only 11 total awards (one Grand Prix, two gold, three silver and five bronze).

See all our Cannes Lions 2019 award coverage.

McCann Health Shanghai also picked up Agency of the Year honours, and McCann Health was named Health Network of the Year.

Related Articles

Just Published

6 hours ago

Kraft Heinz CMO: Ecommerce 'a hit to profitability'

As ecommerce retailers undercut each other with discounts, brands' profit margins are becoming squeezed.

6 hours ago

The often-hidden costs of in-house agencies

The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered.

7 hours ago

Ice cream anime: Magnum tells 'pleasure tales'

The Unilever ice cream brand debuted two lovely little animated films at Sydney's Japanese Film Festival.

8 hours ago

Is the whole greater than the sum of its parts for ...

AGENCY REPORT CARD: As Zenith, Starcom and Spark Foundry meld together under the group's 'Power of one' philosophy, we grade them as one entity for the first time.