Staff Reporters
Mar 19, 2019

Marketing now the foundation of CX: Salesforce

TOP OF THE CHARTS: Salesforce's latest study highlights the growing integration of marketing with other business units, and the increasing influence of AI and privacy concerns.

Marketing is now the main cross-functional unit informing customer experience, according to Salesforce's latest State of Marketing report. 

Having surveyed more than 4,100 marketing leaders worldwide, the study, now in its fifth year, covers a wide range of functions, challenges and tools that marketers are faced with in today's digital economy.

Among several key findings was that with its position in understanding consumer behaviour,...

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