They say the ad campaign can only be shown later in the evening because of its content. The TVC features a couple at a marriage guidance office, discussing personal issues with a counsellor.
Using a tongue-in-cheek approach, it shows the husband's embarrassment as he explains his wife's love of "sucking and crunching in public and throughout the night".
The ads reveal that the sexual innuendos are linked to her desire for Maltesers.
"If the local television stations are linking Maltesers with kinky sex then that's their doing not ours, said Chris Clarke, creative director at NITRO, the agency responsible for the campaign.
