M2K has snatched one of Hong Kong's biggest fitness and health centre
brands, Phillip Wain, following a February pitch against Grey, TBWA and
local agency incumbent CCAA.
Phillip Wain will kick off with M2K-created print and outdoor campaigns
in April, positioning itself as the category's leader and pioneer. As
AOR, M2K will handle all traditional and below-the-line advertising as
well as media planning and buying.
The two sides are discussing whether to extend the campaign to
television, said M2K creative partner and founder Kasey Lin.
It is expected that Phillip Wain will continue with its celebrity
endorsement strategy in the new work.
