Staff Reporters
Jan 11, 2019

Local management buys out MullenLowe Malaysia

Agency will be an affiliate and rebrand as MullenLowe S'Ng & Partners.

Adrian S'ng
Adrian S'ng

MullenLowe has announced a management buyout of its agency in Malaysia. Adrian S’ng, CEO of MullenLowe Malaysia, will take full ownership, and the agency will be known as MullenLowe S’ng & Partners Malaysia, effective immediately.

The agency will remain part of the MullenLowe Group network as an affiliate business partner, retaining access to the network’s global tools and expertise. It will also remain involved on all global client business, according to a media release.

MullenLowe said there will be no other changes to the current staff. Gavin Teoh and Nizfaraz Noor will lead the agency’s brand teams with Eddy Nazarullah and Alvin Kor leading the creative department. 

“Not only are we not making any changes to the current teams within MullenLowe Malaysia but we are looking to add key personnel within our ranks in 2019 to give us that additional firepower to ensure that we stay relevant and at the cutting edge of the market,” S'ng said.

The agency currently works with brands including Tesco, MarryBrown, Domino’s, F&N, Iskandar Investment Berhad, Malaysia Airports Berhad.

MullenLowe S’ng & Partners will be a "dynamic environment where the local management will make fast decisions based on the current needs of the market", the release said.

“I am very excited for the opportunity of this buyout as it gives us the ability to chart our own path towards where we see the agency heading in the coming years and beyond," S'ng said. "The flexibility will give us the opportunity to change our business model as we navigate the industry whilst staying true to the one thing that makes us different; our passion for creativity and always striving to come up with work that impacts our clients’ business and moves consumers in meaningful ways."

Vincent Digonnet, CEO of MullenLowe Group APAC, said the shop will always play an important part in the MullenLowe Group family, and will remain a close partner. "The fast-evolving Malaysian market demands a degree of local agility, and their new independence will allow Adrian and the team to make forward steps. Adrian is a more than capable business leader and I wish him and the team every success for the future.”

Related Articles

Just Published

4 hours ago

Give me a compass, not a crystal ball

Don't obsess about what's going to change; think about the big ideas that remain stable.

4 hours ago

There isn't one right answer for brands right now

But if you want some clues on what to do next, talk to real people.

4 hours ago

Overseas obstacles for Chinese companies in a ...

Chinese companies are expanding their footprints to overseas markets to offset slowing domestic economic prosperity. Here's a look at some of the resistance they may face.

2 days ago

Time is ripe for publisher consortium in Asia, says ...

The publisher's VP of digital believes a joint online currency would be "compelling" alternative to walled gardens, and would address key issues facing the media industry.