Developed by BBH, this campaign uses photography and dark room elements to convey the black story. The concept of dark room has been applied to transform Levi’s stores with a special focus on two product lines - Levi’s Lady and Levis Red Tab and the idea is conveyed in stores through posters, window displays and in-store setup.
“The meticulous details that go into transforming the stores will certainly spotlight on our Levi’s products and provide an interesting shopping experience for our consumers,” said Agnes Tann, strategic brand planning director for the Levi’s brand, Asia Pacific Division based in Singapore.
