"This TVC is part of a campaign that capitalises on the strength of the brand positioning - the best way to relax with friends - giving Anchor ownership of the basic premises of drinking beer: mateship and relaxation."
Leo Burnett/M&T Vietnam rolls out first campaign
Leo Burnett/M&T Vietnam has rolled out its first advertising campaign for client, Cambodia Breweries. The first spot for ABC Stout positions the beer at the top of the premium beer segment in Cambodia. Said Phil McDonald, managing director, Leo Burnett/M&T Vietnam: "The TVC captures and reinforces the high quality and aspirational values of the brand - underpinned with the tagline 'Savour Success'. The spot reflects on how much easier life becomes when you are successful. The second spot for Anchor beer features an 'after work' setting in a pristine deserted beach.