Chinese New Year is the time for family gatherings, good food and noisy relatives. This lighthearted TV spot shows how delicious KFC chicken will drown out unwanted pestering from grandmothers and aunts.
Farrokh Madon, executive creative director at McCann Erickson Singapore, explained: “We tapped in on the insight that youths are pestered during the Chinese New Year celebrations with questions about marriage and careers by their well-meaning elders.”
Farrokh Madon, executive creative director at McCann Erickson Singapore, explained: “We tapped in on the insight that youths are pestered during the Chinese New Year celebrations with questions about marriage and careers by their well-meaning elders.”
The new TV commercial ask consumers, especially youngsters, to 'discover a new way to celebrate’.
The campaign promotes the latest party combo and will also include print, outdoor, in-store and direct mail.
Credits:
Project Nagging
Client KFC Singapore
Creative agency McCann Erickson Singapore
Executive creative director Farrokh Madon
Art director Liong Khoon Kiat
Copywriter Colin Koh
Planner Rosaline Tan
Account servicing Christopher Yong, Shirley Ang
Media agency Mindshare
Media planners Charmaine Deng, Millicent Tan
Production company Shooting Gallery
Director Yee Chang Kang
Editor & re-toucher VHQ
Exposure Television, print, outdoor, POP, digital
