Ben Bold
May 16, 2024

Kenvue appoints global creative agencies

Johnson & Johnson to sell off its remaining 9.5% stake in Kenvue.

Kenvue appoints global creative agencies

Kenvue, the consumer arm spun off from healthcare group Johnson & Johnson, has added Interpublic Group's FCB and Omnicom's BBDO to its global agency roster.

The two agencies had both previously worked with Johnson & Johnson, but this is understood to be their first appointment since Kenvue separated from Johnson & Johnson last August, becoming an independently owned company. It operates brands including Listerine, Benadryl, Neutrogena, Calpol and Johnson's Baby.

It is understood that at this point the agencies have been told that they are on the roster but are yet to be told the specifics around how the business is being allocated. It seems likely that each will handle multiple brands.

A spokesperson for Kenvue in the US confirmed BBDO and FCB's appointments, saying they were "awarded work across select Kenvue brands".

The statement said: "We remain focused on driving a meaningful impact on the lives of consumers we serve every day and look forward to partnering with these respected creative agencies to do so."

However, the spokesperson would not be drawn on which agency was working for which brand.

In the UK, FCB worked with Listerine; and Omnicom's BBDO Worldwide worked with Johnson & Johnson, with DDB Paris handling above-the-line brand work and sister agency BBDO managing corporate work.

Stagwell's Doner will also continue to work with Kenvue.

Campaign reported news of the Kenvue review in March, writing that it was part of a regular business process.

Kenvue has said that Johnson & Johnson is planning to sell off its remaining 9.5% stake in the company.

Source:
Campaign UK

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