Benjamin Li
Nov 3, 2010

JCDecaux enters joint venture for exterior advertising at Macau International Airport

MACAU - JCDecaux (China), Macau International Airport (CAM), and HN Group Limited have signed a joint venture partnership (CNDecaux) to operate and manage the exterior advertising space at Macau International Airport.

JCDecaux enters joint venture for exterior advertising at Macau International Airport

The three giant billboards, which are in prime locations between Macau Ferry Piers and Macau International Airport and en route to Cotai Strip, where all the major casinos and hotel resorts are based, have already attracted luxury brands like Cartier, Omega and Van Cleef and Arpels.

"With the recent developments in the exterior airport advertising platform, it further enhances the airport ambience and image, while also positioning MIA as a 'renowned' international airport encouraging top-tier international brand advertisers," said Dr. Deng Jun, chairman of the board of directors of CAM.

JCDecaux has a long standing partnership since 2003 with Macau International Airport for its interior advertising.

"We are delighted that CAM has expanded the partnership agreement with JCDecaux and HN Group," said Jean-Charles Decaux, chairman of the executive board and co-CEO of JCDecaux.

"We are now better positioned to employ our expertise in airport advertising solutions unique to MIA's indoor and outdoor media environment, extending our reach among international brand advertisers and elite travellers."

HN Group Limited, a well-established company in Macau, operates a wide range of businesses in Greater China.

Source:
Campaign China

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