Benjamin Li
Nov 3, 2010

JCDecaux enters joint venture for exterior advertising at Macau International Airport

MACAU - JCDecaux (China), Macau International Airport (CAM), and HN Group Limited have signed a joint venture partnership (CNDecaux) to operate and manage the exterior advertising space at Macau International Airport.

JCDecaux enters joint venture for exterior advertising at Macau International Airport

The three giant billboards, which are in prime locations between Macau Ferry Piers and Macau International Airport and en route to Cotai Strip, where all the major casinos and hotel resorts are based, have already attracted luxury brands like Cartier, Omega and Van Cleef and Arpels.

"With the recent developments in the exterior airport advertising platform, it further enhances the airport ambience and image, while also positioning MIA as a 'renowned' international airport encouraging top-tier international brand advertisers," said Dr. Deng Jun, chairman of the board of directors of CAM.

JCDecaux has a long standing partnership since 2003 with Macau International Airport for its interior advertising.

"We are delighted that CAM has expanded the partnership agreement with JCDecaux and HN Group," said Jean-Charles Decaux, chairman of the executive board and co-CEO of JCDecaux.

"We are now better positioned to employ our expertise in airport advertising solutions unique to MIA's indoor and outdoor media environment, extending our reach among international brand advertisers and elite travellers."

HN Group Limited, a well-established company in Macau, operates a wide range of businesses in Greater China.

Source:
Campaign China

Related Articles

Just Published

8 hours ago

Agency Report Card 2023: FCB

A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.

9 hours ago

Alibaba, Tencent beat forecasts with strong results

Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.

9 hours ago

Southeast’s Asia’s top 50 brands 2024

Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.