The account will be led by Isobar's Korea office.
The new global website is due for launch in early 2011. Localised digital campaigns will launch across Asia-Pacific in Q4, featuring local celebrities as SK-II brand ambassadors in the respective markets.
Isobar offices in Korea, China, Hong Kong and Malaysia will set up dedicated teams to manage the campaigns.
This win adds to Isobar’s extensive P&G account portfolio. Isobar Korea has a number of key P&G accounts including Pantene, Head & Shoulders, Gillette; Wwwins Isobar China manages Pampers and Whisper, among others.
The SK-II client also works with other agencies on digital projects including Arc.
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