Q: What are some different ways advertisers can negotiate an
Interactive campaign?
A: Pay-per-click: In pay-per-click advertising, the advertiser pays a
certain amount for each clickthrough to the advertiser's Web site.
The amount paid per clickthrough is arranged at the time of the
insertion order and varies considerably. Higher pay-per-click rates
recognize that there may be some "no-click" branding value as well as
clickthrough value provided.
Pay-per-lead: In pay-per-lead advertising, the advertiser pays for each
sales lead generated. For example, an advertiser might pay for every
visitor that clicked on a site and then filled out a form.
Pay-per-sale: Pay-per-sale is not customarily used for ad buys. It is,
however, the customary way to pay Web sites that participate in
affiliate programs, such as those of Amazon.com and Beyond.com.
Pay-per-view: Since this is the prevalent type of ad buying arrangement
at larger Web sites, this term tends to be used only when comparing this
most prevalent method with pay-per-click and other methods.
Source: http://www.whatis.com/adterms.htm.
