India signed off in style on the final day of the 65th Cannes Lions International Festival of Creativity.
The Pandey brothers, Ogilvy's Piyush and his brother, ad film maker, Prasoon were bestowed with the tallest honour in the advertising profession, the Lion of St Mark award, for their outstanding contributions to the industry.
The agency's Savlon 'Healthy hands chalk sticks' for ITC picked up the Grand Prix in the
Creative Effectiveness category for being an 'authentic cause collaboration that drove results' as the jury described it. Watch the campaign here:
Celebrations for the Indian contingent continued as India dominated the category, Glass The Lion For Change.
FCB India's 'Sindoor Khela' campaign for the Times of India picked up its second gold of the festival.
'Samsung Technical School - Seema Nagar' by Cheil for Samsung India Electronics picked up a Silver Lion, while the '#StandByToughMoms campaign for SC Johnson All Out by BBDO, Gurgaon picked up a Bronze Lion. Watch the winning films here.
Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.
This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.