Campaign India Team
Jun 24, 2018

India ends Cannes Lions 2018 on a high

Ogilvy bagged a Grand Prix in Creative Effectiveness and FCB India got a gold in Glass Lions as a lifetime achievement award was bestowed on the Pandey brothers.

India ends Cannes Lions 2018 on a high
India signed off in style on the final day of the 65th Cannes Lions International Festival of Creativity. 
 
The Pandey brothers, Ogilvy's Piyush and his brother, ad film maker, Prasoon were bestowed with the tallest honour in the advertising profession, the Lion of St Mark award, for their outstanding contributions to the industry. 
Ogilvy Mumbai had more reason to celebrate. 
 
The agency's Savlon 'Healthy hands chalk sticks' for ITC picked up the Grand Prix in the
Creative Effectiveness category for being an 'authentic cause collaboration that drove results' as the jury described it. Watch the campaign here:
 
 
Celebrations for the Indian contingent continued as India dominated the category, Glass The Lion For Change.
 
FCB India's 'Sindoor Khela' campaign for the Times of India picked up its second gold of the festival. 
 

'Samsung Technical School - Seema Nagar' by Cheil for Samsung India Electronics picked up a Silver Lion, while the '#StandByToughMoms campaign for SC Johnson All Out by BBDO, Gurgaon picked up a Bronze Lion. Watch the winning films here. 

Cheil India's Samsung Technical School

 
BBDO Gurgaon's All Out #StandByToughMoms

Source:
Campaign India

Related Articles

Just Published

16 minutes ago

Audit assesses social-media platforms' progress ...

From policy enforcement to misinformation, a study conducted by IPG Mediabrands agency Reprise highlights the progress (or lack thereof) social-media platforms are making on brand safety.

41 minutes ago

Punk wellness: Chinese healthcare marketing targets ...

Young Chinese are becoming the main target for healthcare products and brands need fun ways to communicate.

1 hour ago

Haier presents, the fridge you can split when you ...

A TVC for Haier Leader by Serviceplan China presents a new product with a very specific use case.

2 hours ago

How a HK online fashion retailer increased ...

CASE STUDY: Working with Appier, MyDress identified its most valuable customers and targeted them with dynamic creative, reducing customer-acquisition costs while boosting ROAS by 30%.