Lauren Hallanan
Dec 4, 2017

Holding large events in China: Lessons from the Victoria’s Secret Shanghai Fashion Show

The biggest mistake brands can make is to assume that event planning in China is the same as everywhere else in the world.

While the issues faced during the execution of Victoria’s Secret fashion show in Shanghai this year may seem outlandish to outsiders, these obstacles are everyday occurrences for PR companies and event planners in China, where red tape, mistrustful bureaucrats and inexplicable holdups are just part of doing business.

There is no doubt that the China market is an incredible opportunity and brands should not be scared off by its complexity. However, brands looking to hold...

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