Monetization is dramatically down, but from a content standpoint, this is a boom period for many influencers. Online traffic has increased dramatically, and consumers are bored and eager to explore and engage.
On October 10, Viya drove RMB 353 million (US$49.7 million) in sales in a single day. How does she do it?
From kickbacks, to inflated prices, to fake views, some agencies in China are doing anything they can to cut corners and boost earnings.
The biggest mistake brands can make is to assume that event planning in China is the same as everywhere else in the world.