6 tactics from Taobao’s top e-commerce live streamer, Viya
On October 10, Viya drove RMB 353 million (US$49.7 million) in sales in a single day. How does she do it?
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COVID-19 has hurt China’s influencers (Or has it?)
Monetization is dramatically down, but from a content standpoint, this is a boom period for many influencers. Online traffic has increased dramatically, and consumers are bored and eager to explore and engage.
Are your influencer agency’s corrupt practices costing you?
From kickbacks, to inflated prices, to fake views, some agencies in China are doing anything they can to cut corners and boost earnings.
Holding large events in China: Lessons from the Victoria’s Secret Shanghai Fashion Show
The biggest mistake brands can make is to assume that event planning in China is the same as everywhere else in the world.