Hong Thai is leveraging its brand positioning 'We make it for you' for an emotional pitch grounded in a variety of special deals.These include early bird incentives and special offers to customers who can provide proof that their children scored As in their examinations.
Local agency MK2 created the television-led brand promotion, with managing director Maurice Chan noting that the initiatives would set Hong Thai apart in a homogenous market that relies on similar hard-sell strategies and low price offers.
One of the executions shows a schoolboy encouraged to jump higher by a sports teacher to achieve an A grade, which would qualify him for the special deals.
HK travel agency dangles A-grade offers in TV push
Travel operator Hong Thai has rolled out a new thematic campaign, highlighting special deals to differentiate it from rivals.
