Staff Reporters
May 8, 2020

Here's how a newly standalone Starcom fared in 2019

AGENCY REPORT CARD: See Starcom's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

Here's how a newly standalone Starcom fared in 2019

Starcom spent some time in 2019 untangling itself from a shared P&L with Spark Foundry and re-establishing its credentials in a tough market. While its parent Publicis and sister agency Zenith were swamped with the global Disney review, Starcom in Asia forged on with its identity as the ‘human experience company’, winning or leading large deals from the likes of Ferrero, Coca Cola and Novartis, even as it retained marquee clients such as P&G, Samsung and Visa in Asia. Publicis Media APAC chief Gerry Boyle says Starcom is focused on reinvigorating its three key drivers: media planning and strategy, media buying and data analytics.

How did Starcom respond to the challenges it faced in APAC in 2019?

Check out Starcom's Agency Report Card now to see:

  • The agency's overall grade for 2019
     
  • Grades and detailed discussion of performance across five categories:
     
  • Leadership: A qualitative assessment of leadership performance, key regional decisions, management stability and contributions to industry by agency leaders.
  • Creativity: Compelling and effective campaign work, judged qualitatively. Regional and global awards recognition is included, with higher weighting given to wins at major shows. Work demonstrative of high effectiveness for clients is also considered.
  • Innovation: A qualitative assessment of Asia-based initiatives and innovations based on their improvements to the agency, people, clients and industry.
  • Business growth: Assessed by the value of accounts won and lost in 2019, as calculated by the agencies and R3’s New Business League, published in Campaign Asia-Pacific, along with recognition of new project work and organic growth through retained clients. 
  • People and diversity: Agency efforts to attract, retain and develop a high calibre of talent with a commitment to staff diversity and wellbeing are examined qualitatively.
     
  • The grade the agency gave itself, and why
     
  • How the agency performed versus its 2018 scores
     
  • The agency's self-declared areas of specialisation.

The Agency Report Cards are premium content. Not a member? Become one now.

Related Articles

Just Published

53 minutes ago

Michael Roth: IPG leads the way on creativity and ...

Michael Roth, chairman and chief executive of Interpublic, on the 'open architecture' approach, sale rumours and why Interpublic is in a stronger position than ever.

1 hour ago

Philippe Krakowsky to succeed Michael Roth as IPG CEO

Krakowsky will take the helm effective January 1 and Roth will move into the executive chairman role

9 hours ago

The journey from #BoycottTanishq to #LoveTanishq

A closer look at the swings in opinion with regards to the controversial recent Tanishq film, along with added context from the agency that worked on it.

10 hours ago

Employee mental health: Why the industry needs to ...

Organisational leaders in Asia are still doubtful about the tangible returns of investing in employee mental health. A psychologist weighs in.