HBO Hits HD will offer Hollywood blockbusters and award-winning movies 24 hours a day. It will be offered in 100 per cent high-definition, commercial free, with content mirrored on the non-high definition channel HBO Hits.
“HBO Asia became the first regional movie channel to broadcast in high definition two years ago with the launch of HBO HD. The introduction of HBO Hits HD clearly demonstrates the thirst for high definition content across the region,” said Jonathan Spink, CEO, HBO Asia. “By giving subscribers access to high definition channels, HBO Asia is delivering a true and modern cinematic movie experience straight into millions of homes across the region 24-hours a day.”
The HBO Hits HD announcement coincides with a content-refresh of the HBO Hits channel. Designed by HBO Asia’s in-house creative team, the refreshed HBO Hits gives viewers the impression of fast movement through on-air elements that portray impact, speed, twists and turns, the company said.
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