While billings remain undisclosed, Grey acknowledged spend over the next 12 months would be substantial. The account will be run out of Grey Worldwide's Melbourne office.
"It's safe to assume Procter & Gamble would not buy a brand unless they were going to invest behind it," Grey Worldwide Melbourne director of communications Terry O'Hanlon said in reference to P&G's purchase of the Clairol portfolio from Bristol-Myers Squibb last November.
Grey takes the business, which includes the Nice 'n Easy, Hydrience and Natural Instincts brands, from FCB which previously handled Clairol advertising worldwide for Bristol-Myers Squibb. The official switching of agencies occurred this month after a brief trial period.
Meanwhile Grey Global announced it has promoted Catherine V Siapno to regional account director - Asia-Pacific, and Melanie Jayne Dwyer to regional information manager - Asia-Pacific.
Both are based in Hong Kong. Siapno was most recently at the agency's Malaysia office, where she was group brand director, while Dwyer joins the company from Australia, where she was account manager on the Mitre 10 business in Melbourne and Colliers Jardine in Sydney.
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