Great brands start small

DHAKA - "When will Bangladesh have it's own global brand?" Or so I was asked by a journalist the other week in Dhaka. And of course the answer is "It has one already". By any definition the Grameen Bank is a global brand of the first rank - known, admired and honoured. Its founder ranks with Gates, Jobs, Schultz and Knight among sought after speakers. And he has a Nobel Prize as well.

by Dave McCaughan

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