Thailand: Older, female, Chinese?
Apart from the well-known economic situation, three other trends are driving conditions for marketers in Thailand, reports man on the ground Dave McCaughan.
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Old is gold: Growth will come from 60-somethings
Dave McCaughan speaks at a lot of conferences (only sometimes with his boxers on the outside) and always learns something. Kicking off a new series where he'll share his learnings, here's a report on a conference about marketing to the 'silver' set.
What brands need to understand about fans and fandom
Jerry Seinfeld captured the irrational essence of sports fandom when he observed that in the end, you're cheering for laundry more than anything else. Yet fandom remains undeniably powerful and important to brands, as Dave McCaughan of McCann Worldgroup Hong Kong explores.
Reaching diverse consumer groups: Seniors
As part of the Asia's Top 1000 Brands report, we asked a series of experts to provide insight into effective communication with specific consumer groups. In this first instalment, McCann's Dave McCaughan discusses the fastest-growing demographic in many markets.
Five things you need to know about mens underwear
Dave McCaughan is the regional strategy planning director for McCann WorldGroup, but he is also known as 'Mr Underwear' from Karachi to Taipei. Here are his insights on the relationship between men's underwear and marketing.
Ice Bucket memories: time for another challenge?
On World ALS Day, Dave McCaughan wants to ensure an important cause is not forgotten.
Great brands start small
DHAKA - "When will Bangladesh have it's own global brand?" Or so I was asked by a journalist the other week in Dhaka. And of course the answer is "It has one already". By any definition the Grameen Bank is a global brand of the first rank - known, admired and honoured. Its founder ranks with Gates, Jobs, Schultz and Knight among sought after speakers. And he has a Nobel Prize as well.